5 Factors for Beginners while creating an e-commerce website

Posted Under: e-commerce

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Ecommerce development is big business these days. That’s because eCommerce has emerged as a very lucrative business model. Most businesses, irrespective of their size have a website that is selling their products and service on the net. So, if you are a budding developer and are planning to develop eCommerce sites for clients, there are certain things that you need to keep in mind. It is a lucrative domain and you will have plenty of work if you are good, but your focus must be on building an effective site rather than the financial rewards. When it comes to E-commerce application development, it’s important to understand that an effective site is a profitable site. As can be imagined, developing such sites isn’t an easy job and even the best companies experienced in offering ecommerce development services falter at it, sometimes. So, it’s important that you take double the care because you are just starting out.

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Let’s take a look at a few considerations that will help you develop profitable eCommerce sites:

1. The theme must be relevant to the Product and Services Sold on it
You must have come across sites that look very awkward, not because of their designs but because there is something inherently wrong with them. If you look closely enough the theme chosen for the website will be all wrong. This is a cardinal mistake both from the designing as well as the development perspective. The fact that an inappropriate theme has been chosen leads to all sorts of usability issues when the design is actually being coded. Developers who have the responsibility for building the website architecture and the structure the data in a logical manner will find it tough to work with a theme that isn’t aligned with the products and services that are being sold on the site.

2. Put yourself in the shoppers shoes
If you want to be a reputed name in the industry for the quality and effectiveness of your ecommerce development services make it a habit to think like a shopper. Think how a shopper will access the ecommerce site, and the first thing he/she will do when they open the site. By thinking like a shopper, you will be able to define a user flow that conforms to the highest standards of usability.

Shoppers’ expectations from an ecommerce site are simple. They want a site that provides them access to information about the kind of products they are looking for, and then ensure that they are able to buy them with relative ease. Developers must focus on providing an easy to use shopping cycle that makes for a very satisfying shopping experience.

3. Simplicity is a Must, Everything comes later
Think simple while developing an ecommerce site. Don’t worry about that ecommerce development company who is winning clients because it’s promising complex ecommerce websites. Don’t take the same route. The best ecommerce sites are the ones that have a very simple premise and whose sole aim is to offer shoppers a very satisfying experience. Look at Amazon and eBay, two of the most popular ecommerce sites in the world. Take a look at their designs and overall site structure, what do you see? You see simplicity and a high degree of functionality. The reason being they know their customers well. They know their customers are looking for simple easy to use sites and not visually appealing sites with all sorts of design elements and complicated features interfering with the site’s usability. So, it’s important that you follow their lead and focus on simplicity. Don’t needlessly complicate things.

4. Focus on Website Speed
There is a study that says people will only wait for 3 seconds for an ecommerce site to open, otherwise they will move on to some other site. This means you have a very narrow window to play around with so take your development decision with care. Don’t pick anything that will affect the speed of the site. One of the primary requirements of a successful ecommerce site is high quality, high resolution product images. As can be imagined, these might get the loading speed down a bit, so make use of the various image compression technologies out there to reduce the size of these images; it’s using tricks like these that will help you build ecommerce sites that load quickly and seamlessly.

5. Don’t overthink
The problem with newbies is that they over think development. So, it’s of paramount importance that they sort out their thinking before getting started on ecommerce development. It’s important that you plan out the process of development before you begin. Understand the clients brief carefully, check project feasibility, identify the resources that you need to use and begin developing websites keeping in mind the design green lit by the client. Focus on creating a high performance website that can be used with relative ease by the users. That’s it. Keep this factor in mind while developing your ecommerce site, and there is no reason why your site won’t be successful.

To Conclude
These are not the only things that you need to keep in mind to develop successful ecommerce sites. You will need to do a whole lot more to build sites that your shoppers will like and more importantly which they will use to buy products from. But, the 5 things mentioned in this article are enough to point you in the right direction. They will help you avoid the beginners’ mistakes with respect to eCommerce application development.

As a developer who wants to build a successful eCommerce site that not only attracts but converts visitors into paying customers, your focus must be on giving your shoppers a highly fulfilling shopping experience. If you keep this objective in mind, you will make the right development decisions and will avoid taking the wrong steps. On the other hand, if you don’t focus on the sites user experience and give attention to unnecessary elements, there is a good chance that your website will fail to attract customer attention.

Posted by : Abhishek Agarwal Date : June 13, 2013

Abhishek Agarwal is Co-founder and CEO of Rightway Solution and Leads Business Development and Marketing Initiatives.

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