Technology trends for 2013 and how they affect your business

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Businesses have been getting smarter over the years as courtesy of rapid technological evolution. The merits or demerits of technology trends can be judged by the kind of impact they have on businesses. Trends that have no impact on the performance of businesses in their domain disappear, never to be seen again. But the ones that help businesses improve their profitability in more ways than one go on to become the catalysts for change.

We are well into 2013 and it has thrown up some technology trends that have the potential to affect your business, and that too in a good way. Let’s take a look at some of them.

1. Growing Awareness about Cloud Opportunities
2013 seems to be the year when cloud computing will come into its own. With more and more businesses using the cloud to transform the responsiveness of their business services and to get on-demand access to cutting edge infrastructure and technology, the cloud is getting set to rule the conduct of business activities in 2013 and beyond.
The adoption of cloud will help businesses cut down their cost of operations and to tune down their IT spend. A cloud driven strategy will see them expanding into newer markets as it helps facilitate greater collaboration, reduces risk of experimentation which in turn facilitates rapid innovation and its implementation in business processes. The cloud also helps businesses conform to flexible infrastructure and offer on demand pricing by making them more agile.

Here are a few ways how businesses have begun using the cloud:

-Schools and colleges have already begun overhauling their enterprise IT solutions to connect with governments cloud computing deployments

-Increased collaboration over the cloud is also helping bio-medical researchers big time

-Law firms have begun using the cloud to manage large data archives, data retrieval and security

-Large organizations have begun deploying private clouds for better collaboration between different business units and improving data flow through the organization.There is no doubt that the cloud will be the next generation trigger for business growth.

2. Data Safety
Data Safety is a trend that is fast rising to the fore, and is a logical manifestation of increasing technological dependency of businesses when it comes to data management. The consumerization of technology means there is an immense amount of data that is moving around the digital space. This data only needs to be accessed by authorized parties, and therefore data safety is the emerging trend of 2013.

Various studies have come to the conclusion that mobile devices will be the popular target for cross platform threats, traditional sandbox detections will be easily bypassed by hackers/cybercriminals and hackers will follow the crowds to get into content management systems. All this means data safety will be of paramount concern and the art of data protection will gain significant traction in 2013.

The Bring Your Own Device (BYOD) policy has changed the landscape of IT network security with the focus on device security, malware defense and network security.  Also, next generation advances in computing, software, hardware and communications has led to intense activity in the domain of cyber mobile security for keeping data safe.  Already, businesses are increasing their security budgets and IT and mobile security vendors are doing brisk business.

The core focus areas of data safety in 2013 will be:

-Mobile Device Management

-Application-Aware Firewalls

-Both Cloud-Specific Security Solutions and Security Services.

2013 will be the year which will see businesses making a perceptible shift towards implementing threat monitoring tools and data safety research teams, deployment of central management tools to enforce across the board security policies, data encryption, and more focus on cloud security.

3.Relationships at Scale –Moving Beyond eCommerce Marketing
Creation of digital relationships is the future of commerce on the web or mobile. It’s getting easier for businesses to connect with their target customers at a more individual level and in 2013 businesses will start leveraging the immense potential of creating relationships at scale. This will be the year of digital relationships rather than mere business transactions.
The catalysts for such relationships are the social networks. With people using their mobile devices to get recommendations from friends and family through their presence on social media, about specific products and services, business are already entering the era of personalized interactions with their customers.

Technology has now thrown open the doors of traditional ecommerce and marketing to adopt an approach that is more in line with what their customers want, rather then what the business is able to give them. Powered by breakthrough in IT, businesses can understand their customers better and can initiate steps that help them build richer and more fulfilling relationships with their customers. The convergence of mobile computing, social networks and contextual services has meant that achieving customer intimacy is no longer an impossible task.

4. Data Velocity
The volume of data available out there is immense and overwhelming, and although the management of all this data looks like an insurmountable challenge, we must look at it in terms of a ‘not-to-be missed’ opportunity. Various development have made access to all this data quicker and the development of data centric applications has meant that users can get better insights from this data.  This has called attention to a phrase called Data Velocity. This is the speed at which a data reaches a concerned person/organization and the speed at which action on this data is taken.
Data velocity is all about decreasing the distance between data and insight. Businesses in 2013 will begin giving more importance to not just access of critical data but also its assimilation. The need of the hour is quick decisions and an accelerated data cycle can mean the difference between success and failure.

With advancements in analytics, data visualization, data storage and many other aspects of data, businesses are now able to deal with large amounts of data at incredible speed. The technology is available and more businesses in 2013 will make use of it.

5. Software Defined Networking (SDN)
Can’t talk about technology trends for 2013 and not talk about SDN. Management of networks through software and not hardware isn’t a new trend but it’s just begun to find its home now.

The use of SDN offers unlimited amount of networking flexibility to businesses, and prepare them for more agile growth. Businesses today and those of the future can be successful if they are able to manage change. Those who manage change best will survive while others will flounder. SDN helps businesses ride the waves of change without making any physical changes to their network. With the virtualization of the network through SDN, integration of newer technologies like cloud services etc. is possible quickly and conveniently.

As we know from the past experience, tech trends have a bad habit of falling flat. Here, we have tried to underline those trends that are already making their presence felt in 2013. New technology will only work if it is able to handle the internal and external pressures pulling at it and what’s more, it should be able to stand the test of time, for e.g. the internet as a technology trend has no parallel in history. Let’s just wait and watch how these trends for 2013 stack up.

Posted by : Abhishek Agarwal Date : May 8, 2013

Abhishek Agarwal is Co-founder and CEO of Rightway Solution and Leads Business Development and Marketing Initiatives.

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